Why add a show

What a podcast gives a site that pages alone do not.

• A second front door. A listing in the podcast apps, with a link back to your site, where people search by topic.
• Something new with a date on it. Every episode adds a fresh, dated page with show notes and a transcript that search engines and AI assistants can read.
• An audience that does not read. People listen while they drive, cook and train. Audio reaches them where an article cannot.
• A reason to come back. A regular show gives subscribers a habit, and a feed that brings them back without an advert.

We are measuring the effect on our own sites, comparing those with a show against those without. We will publish the numbers here when there is enough to be worth reading.